The Sunday finally turned out to be my turn to watch Ra.One after a long super Diwali vacation I had.
Although being negativily publicized and criticized for its exaggerated IMC plan, the VFX applied, The second half being boring and what not, I believe the Movie stands upfront in all the aspects of a complete Bollywood Blockbuster. I will never go with collections it has made, but the way it has portrayed itself - is a rare commoditized combination of the ultra-modern graphics, the Indian Niceness coupled with a few fun loving scenes. The storyline makes you feel that we still believe in making this world a nicer place with the essence of Good winning over bad. Obviously, we have our own views on how should the movie would have been but I can say that SRK again has done a marvellous job as Shekhar as well as G.ONE.
On a lighter note, for me, the best thing happened in the movie was SRK taking my name for at least 100 times... Pratik...Prateek... It was just great and I feel honored to have the name....Kinda blessed!
We can so easily criticize something which we have not made and so easily get influenced with what others say... I would rather plead all of you to think - honestly about the movie and respect the kinda art that they have put foreword, the kinda message that they want to say and the kinda actors who have acted brilliantly.
The IMC plan was one of its kind and only King Khan can do such heroics. He has already been proved as a Super Marketer when we saw his team KKR in the inaugural IPL was the only team to make profits even after being right below on Leaderboard. Not to forget, it did repeat his profit making in the rest of the IPLs too.
Very few people in the country would probably have the privilege to have a Brand Persona that he has in India as well as around the Globe.Being an MBA student it only makes me feel proud that my favorite actor - also happens to be the God of Marketing.
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